GREEN GOOGLE WEB POSITION BLUE GOOGLE VIDEO POSITION
Alpha Dental positions on Google in Los Angeles designated areas JUNE 2016 on anonymous browser
results can vary
Alpha Dental Semantic Cosmetic and General Dentistry Marketing
Semantic Cosmetic and General Dentistry marketing success can be compared to the legal system as in “winning a case”. In a court of law with a fixed system of rules it is interpreted by a Judge and Jury for an outcome. In a determination for top positions in Internet Search results, the rules CHANGE (slowly but continually) and there is only one judge: Google. Google judges your “case videos ” on two platforms, the main Google search engine and on YouTube, which is the 2nd largest search platform in the UK & the USA.
Alpha Dental YouTube & Google footprint. Why your G footprint on these platforms is more important than your website?
It is estimated that for every 10 Searches on Google there are 4-6 on YouTube FOR THE SAME QUERY - Furthermore, YouTube “suggests” videos at the end of each play. YouTube videos can be
embedded in 3rd party websites providing a much greater reach than a 3rd party web back-link to your website. Your video message on the 3rd party website is being ENDORSED by that website because it is playing directly on their page. As has been proven since the dawn of TV, video converts viewers into clients at a MUCH higher rate than text based media
.Enlarging Your Dental Practice Digital Footprint throughout Sherman Oaks: Our services overview
We will shoot, edit and broadcast 4-6 “subject” videos per Month at a time of your convenience. These videos will be edited for broadcast (and subject to your review & approval). These videos will continue to address general and cosmetic dentistry issues. This shows Googles search engine both location and topic expertise for your agency.
Smart Production & Broadcast
Each video will be edited for brevity, however if there are important specialist issues they can be longer, such as your expertise with Cosmetic Dentistry is an example. Other long-form videos can address areas such as common concerns involved with Cosmetic procedures (i.e. anesthesia). Such a subject brings unique value for media debate. Your authoritative commentary on the budget adds to the public conversation and most importantly helps Google rank your channel and subsequent videos higher on BOTH platforms (Video and General search).
Cumulative Topic expertise
A variety of videos on Cosmetic and General Dentistry enable Google to determine your topic expertise as well as your ability to express a NEW opinion on matters of public interest in your field. If these “news jacking” (the industry term) videos are shown in mainstream media sources, by being embedded or linked, subsequent videos on the same or relevant subjects get MORE attention from Google, which create higher positions and more traffic to your site.
What Google is learning about Alpha Dental?
Google is able to understand all of this because just like in court, we produce the transcripts. However, we help Google understand the CONTEXT of the transcript because we have done very detailed keyword research that reveal the prevalence of “long tailed keywords “ (Known in Digital marketing as “low hanging fruit” ) that drive relevant traffic. It is well to note that 12-22% of all Casting-related queries are novel and have never been seen before. This video from leading SEO industry Authority Rand Fishkin explains why Long tailed keywords are so important as they comprise of over 60% of search volume.
Alpha Dental video revenue stream: YT Channel optimization set-up + website landing page integration and split Testing setup
We set up and optimize your YouTube channel correctly for broadcast. We link it to your website with Landing pages that have Custom Google Forms and we set-up split testing for conversion rate optimization.
Google Business page
We optimize the Google business page with snippets of transcripts that lead to videos. Only approximately 1 in 100K videos are broadcast from LA, the streaming capital of the world. The authority of your channel increases significantly by regular broadcasting and syndication. As that authority increases we make sure that the Los Angeles viewership sees Google Cards, recently introduced promotions inside YT videos.
Management of your channel
By appointing us as managers of your YT channel we ensure that your channel is in “good standing “, and during the FULL set-up we visualize with video and audio. Using voice-over artists and stock video footage we will broadcast your genuine Google reviews. These videos reviews will be seen by a MUCH LARGER AUDIENCE.
The cumulative effect of this is the tripling in size of the search on the “net” that catches MORE visitor queries. This increases your traffic significantly. We will provide copies of all the transcripts so that both the videos and the transcripts may be used on your website Blog. We can also set this up and run it.. This will also increases the visibility of your site. Think of the videos as pulling traffic towards your website as horses pull a carriage.
Bringing in more clients
The objective is to continue broadcasting on all relevant topics and to provide commentary on a wide variety of General and Cosmetic Dentistry issues for a Los Angeles audience. Our agreement with you will confer exclusivity of our services in Los Angeles areas. of Sherman oaks and the surrounding 9 areas ( these areas to be provided by yourselves )
What we need
FTP access to the Alpha dental website to create Landing pages for Videos.
Full editing access to Google Analytics for 2 team members and myself.
The email addresses are all Google
A complete set of any new logos and graphic elements used at the largest sizes ( HD please)
We will set-up a dropbox and share this with you and your team members.
I look forward to increasing your revenue as we have done for other clients.
3D SEO LIMITED 11 Pembridge Crescent, Notting Hill Gate London UK W113DT
USA contact Patrick Martin 818 461 9139 EM firstname.lastname@example.org